The Dangers of Poor Construct Conceptualization
نویسندگان
چکیده
منابع مشابه
The Dangers of Poor Construct Conceptualization
level and is expected to have several distinct subdimensions, it is important to think about not only the relationships between the measures and these first-order subdimensions but also about the relationships between the first-order subdimensions and the second-order construct they measure. My colleagues and I (Jarvis et al. forthcoming) provide several examples of marketing constructs concept...
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ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2003
ISSN: 0000-0000,0092-0703
DOI: 10.1177/0092070303031003011